College of Business

The Strategic Planning Process

The strategic planning process for the College of Business began during summer semester 2006. An initial draft strategic plan was produced by the Dean's Office and the Executive Committee. Its content was based on individual interviews conducted with the faculty, staff, and selected alumni. This draft was then circulated to various stakeholder groups and used as the starting point for discussions. During the fall 2006, COB alumnus, Jim Seneff and CNL Financial Group provided the services of Keystone Alliance to help gather additional research. Keystone Alliance facilitated focus groups, collaborative workshops and completed a survey. Participants included alumni, faculty, staff, students, human resource professionals, COB Board of Governors and employers. An inter-departmental faculty committee was also established in September, 2006. The task presented to the faculty committee was to create a 5-year strategic plan that aligns resources and strategic objectives to achieve the vision of becoming a preeminent college of business. The members of the committee were:

Gerald Ferris, Department of Management, Committee Chairperson

Gary Benesh, Department of Finance

Mark Bonn, Dedman School of Hospitality

Michael Brady, Department of Marketing

James Carson, Department of Risk Mgmt/Insurance, Real Estate, Bus Law

Douglas Stevens, Department of Accounting

Molly Wasko, Department of Management Information Systems

The faculty committee provided a draft strategic plan on December 8, 2006. This draft was circulated to the faculty and staff of the college. Results from the focus groups, collaborative workshops and survey as well as the subsequent recommendations provided by CNL Financial Group and Keystone Alliance were provided to the College in December, 2006. The current strategic plan is based on these documents. The plan will be evaluated annually by the Dean, Executive Committee, College Board of Governors, College Strategic Planning Committee, Departments and Centers. Appropriate adjustments will be made.

Strategic Priorities

Over the coming five years, the following strategic priorities will provide the foundation from which the College of Business can achieve preeminence:

Innovative and High Quality Academic Programs

International Thought Leader in Research

Financial Strength

Human Capital Strength

Inclusive and Ethical Culture

World Class Alumni and Business Relationships

Brand Strength

Implementation

Specific actions to achieve the seven major goals have been summarized, and individuals responsible for these actions identified. The next step is to prioritize these actions given resource constraints. Responsible individuals are then tasked with assessing improvement in these areas, by 1) establishing metrics to measure performance 2) benchmarking where we are now, 3) monitoring and reporting progress, and 4) reevaluating the impact of actions on the overall strategy and assess if the strategies are affecting the College of Business goals.

Our Mission:

To provide high quality, innovative instruction that prepares, challenges, and inspires students to shape the future of business; to be an international thought leader by producing high quality scholarly research and publishing in top tier journals; to establish and foster relationships with our alumni, the business community and our other stakeholders; to help the University fulfill its mission and achieve its vision.

Our Vision:

To be a preeminent College of Business in the areas of teaching, research, and service.

Our Core Values:

We Choose Integrity
We Choose Respect
We Choose Innovation
We Choose Leadership
We Choose Excellence

FSU College of Business Strategic Goals:

1. Innovative and High Quality Academic Programs

Be nationally recognized as a preeminent institution of business education. Be considered a school of first choice.

2. International Thought Leader in Research

Be internationally recognized as a preeminent research institution, focused on the creation, discovery, and dissemination of business knowledge. Knowledge creation and discovery occurs through timely and innovative research. Dissemination occurs through written publications as well as oral presentation.

3. Financial Strength

Secure the financial resources necessary to achieve the College's goals.

4. Human Capital Strength

Be considered an employer of first choice.

5. Inclusive and Ethical Culture

Be recognized as having a preeminent organizational culture established on inclusiveness, openness, diversity, accountability, and integrity.

6. World Class Alumni and Business Relations

Be recognized as a leader in alumni and business relationships by fostering a culture of pride, advocacy, and professionalism.

7. Brand Strength

Establish and promote the College brand in a way that improves brand image, enhances perceived quality, and increases brand loyalty.

For more information about the College of Business, please go to www.cob.fsu.edu.