Graduate Faculty
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Phone:
(850) 644-9735
Office:
401 RBA
Email:
lbonney@cob.fsu.edu
Education: Ph.D., University of Tennessee
Curriculum Vitae:
Professor Bonney's resume is available as an Adobe Acrobat PDF document.
Specialty: Sales and Customer Relationship Management
Research Interests
Entrepreneurial Behaviors of Sales Representatives
Solutions Marketing
Role of the Sales Force in Supply Chain Management
Current Projects
Market Opportunity Recognition in Market Orientation Research
Theoretical Dimensions of Demand Chain Management
Dynamic Rationality Theory and Solutions Oriented Firms
Selected Published Research
- "An Application of the Investment Model to Buyer-Seller Relationships: A Dyadic Perspective," in Journal of Marketing Theory and Practice, (2007) 15 (4), (with Mark A. Moon)
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