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Education
Florida State University, Tallahassee, Florida
Ph.D. Candidate - Marketing
Syracuse University, Syracuse, NY
MBA
University of Florida, Gainesville, FL
BS - Management
Research
"An Exploratory Investigation into Regifting Behaviors", with Professor Esther Swilley.
"Use of Age and Gender Stereotypes and Target Marketing In Sales Transactions", with Professor Peter Darke.
"Grace Under Pressure: Customer Reactions to Service Failures Committed by Spiritual Firms, with Professor Michael Brady and Edward Ramirez.
"Connecting with Customers: The effects of Cultural Differences on Service Encounters" with Gary Futrell.
"Transumers: A New Lease on Lifestyle", with Stephanie Lawson.
"Service Promptness: Identifying the Role of Speed in Consumer-Based Service Encounters", with Professor Sylvia Long-Tolbert.
Publications
Cowart, Kelly and Ronald Goldsmith, (2007) "Influence of Consumer Decision Making Styles on Online Fashion Consumption of College Students," International Journal of Consumer Studies, 31 (6), 639-647.
Cowart, Kelly, Gavin Fox, and Andrew Wilson, (2008) "A Structural Look At Consumer Innovativeness and Self Congruence in New Product Purchases," Psychology & Marketing, 25(12), 1111-1130.
Teaching Experience
Instructor, Marketing Research, Marketing Department, Florida State University, Fall 2007 – Summer 2008.
Instructor, Service Marketing, Marketing Department, Florida State University, Spring 2008.
Instructor, Promotions Management, Marketing Department, Florida State University, Spring 2007.
Instructor, Principles of Marketing, Marketing Department, Florida State University and Northwood University, Fall 2003 – Summer 2006.
Instructor, Principles of Retailing, Marketing Department, Northwood University, Summer & Fall 2004.
Instructor, Marketing Cases and Problems, University College, Northwood University, Spring & Fall 2004
Related Industry Experience
Kelly Marketing Concepts, President/CEO
Created and implemented marketing plans: promotions, communications, public relations & advertising for business start-ups.
Teleservice Resources, Director of Marketing June 1999 – January 2001
Conducted market research, composed corporate level internal & external communications, managed national public relations, organized tradeshows, provided content and maintenance for corporate website.
U S Postal Service, Regional Marketing Manager
Professional Affiliations
AMA Marketing Doctoral Student Association
Academy of Marketing Science
Association of Consumer Research
Honors and Awards
- McKnight Doctoral Fellow 2005 - 2008
- PhD Project Fellow 2005 - 2008
- AMS Sheth Foundation MDSA Fellow 2006 - 2008
- AMA Foundation Valuing Diversity Scholarship 2007
- National Black MBA Assoc. H. Naylor Fitzhugh Scholarship 2007
- National Summer Institute – University of Denver 2008
- Russell V. Ewald Award for Academic Excellence & Human Service 2008
- College of Business Teaching Award 2008
Dissertation
Title: "Fat, So?: Managing the Negative Effects of Obesity Stereotypes on Customer Evaluations of Frontline Service Employees"; Proposal defended October 2008. To be completed Spring 2010.
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