The Jim Moran Institute
for Global Entrepreneurship

Location Location & Hours
Address, RBB 213
M-F, 8am-5pm
Map
Contact
e-mail send e-mail
Phone 850/644-3372
Personnel personnel

Tip of the Month

July

Image can make or break your business. What is the image of your business and is it the image that you wish to portray? As business owners, you need to look closely to determine if you are giving the public the proper image:

  1. Is your place of business modern and appealing
  2. Is your business clean and organized
  3. Is your signage visible and operating properly (If applicable)
  4. Are your vehicles clean, free of dents, and "new" looking (if applicable)
  5. Are you and your employees properly dressed and groomed

These are all very good questions that you need to answer. It takes a customer 15 seconds to make their first impression of your business. If their first impression is bad, then it will be an uphill climb to win them over as a customer. Customers have numerous choices and may decide to pass by your business just because your building is dated, you dress like a slob, or your vehicles are dirty or old. You may have the best deals in town and do the best job, but if you have the wrong image, they may never give you the chance. Just remember that image is everything.