Tip of the Month
July
Image can make or break your business. What is the image of your business
and is it the image that you wish to portray? As business owners, you need to
look closely to determine if you are giving the public the proper image:
- Is your place of business modern and appealing
- Is your business clean and organized
- Is your signage visible and operating properly (If applicable)
- Are your vehicles clean, free of dents, and "new" looking (if applicable)
- Are you and your employees properly dressed and groomed
These are all very good questions that you need to answer. It takes a customer
15 seconds to make their first impression of your business. If their first impression
is bad, then it will be an uphill climb to win them over as a customer. Customers
have numerous choices and may decide to pass by your business just because your
building is dated, you dress like a slob, or your vehicles are dirty or old.
You may have the best deals in town and do the best job, but if you have the
wrong image, they may never give you the chance. Just remember that image is
everything.
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