The Jim Moran Institute
for Global Entrepreneurship

Location Location & Hours
Address, RBB 213
M-F, 8am-5pm
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Phone 850/644-3372
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Tip of the Month

November

Entrepreneurs exist and thrive because of their employees. Employees are the key element in making a business successful.

How do we find out if our potential associates are going to be motivated and passionate?

  1. I strongly recommend a 90-day probationary period for new employees to evaluate your business and for you to see if they have the requisite motivation and necessary fit.

  2. Ask for three or four references, call these folks (discount much of what they say) and ask them for 3 names of people that worked or know the prospective associate. Call these references of references for a better indicator of the passion and motivation of the potential associate.

  3. To hire and maintain the most motivated talent, I recommend paying them over market value. By paying over market, you are developing loyalty between the associate and the business. Paying an employee 15% above market creates wonders.

  4. Set up incentives for just about every employee. Normally, associates will work at an 80% level but with properly designed incentives they will work at 110%. Incentives should be set up in a manner that relates to the elements that the associates have control over.

Employees are so critical to entrepreneurs. By selecting and managing these very important assets of your business, the morale and bottom line will be greatly enhanced.