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FSU Sales Team Wins National Collegiate Sales Competition!
Seniors Katy Keene and Carissa DeCruise led the FSU Sales Team to the National Championship at the 2008 National Collegiate Sales Competition at Kennesaw State University, March 13-15. Other team members included Gregory Edelman, Christina Pardo, and Gabrielle Rey. Read more about it here.
Marketing Day a Success!
The first annual FSU Marketing Day, held Wednesday, March 26, was a huge success. The day began with a Waffle House-sponsored breakfast for all COB faculty and staff. Marketing alum Jack Kerigan was featured as the keynote speaker. The day concluded with an ice cream social for marketing students and faculty. For photos, click here.
Recent Faculty Accolades
Professor Larry Giunipero and doctoral student Doug Johansen recently published an article in the Wall Street Journal. The article, entitled “Beyond Buying,” looks at the skill set needed by today’s supply chain managers. Read the article here.
FSU was recently ranked third in the nation with respect to the number of Internet-related research articles published in top marketing journals between 1994 and 2003. These journals include the Journal of Marketing, the Journal of Marketing Research, the Journal of Consumer Research , and the Journal of Interactive Marketing. Dr. Charlie Hofacker is the leading Internet and E-commerce expert on the marketing faculty.
Dr. Jeff Smith won the Best Paper Award at the recent Southest Decision Sciences Conference. Dr. Smith's paper is entitled "The Contingent Nature of Service Recovery System Structures."
Kia Contest Winners Announced
For the fourth year, the generous support of Kia Autosport of Tallahassee has funded the Kia Contest where students compete for prizes as they develop marketing campaigns for the company. The winners of the 2007/2008 contest are: First place – Rob Atkins (“Keeping up with Kia's), Second Place – Laura Brown (“A Lot Can Happen in 10 Years”), Third Place – Ken Leonard (“Safe for Life”).
New Faculty Hired
The department recently hired professors Leff Bonney and Chris Plouffe to teach in the sales program. Leff (ABD, University of Tennessee) brings a wealth of professional selling experience to the program. He will teach the Professional Selling course in the fall. Chris (Ph.D., University of Western Ontario) also has extensive sales experience. He will teach Professional Selling and Advanced Sales in the fall.
Faculty Professorships Awarded
Dean Caryn Beck-Dudley recently awarded professorships to two marketing faculty. Dr. Joe Cronin was awarded the John R. Kerr Research Chair in Marketing in recognition of his outstanding research record and his work with doctoral students. Dr. Michael Brady was awarded the Carl DeSantis Professorship in Business Administration for his all-around excellence in teaching, research, and service.
Multinational Business Professor Recognized
Dr. Gary Knight was recently ranked as one of the country's top 15 most prolific authors in the international business field based on publications appearing in the top six international business journals. Dr. Knight also ranks in the top 30 worldwide.
New Sales Advisory Council Members Added
In its most recent meeting in October, the Sales Advisory Council welcomed Federated Insurance as a new member. In December, the council added local companies CaptiveEyes and Studio 920. These new members join others on the council to advocate on behalf of the professional selling program, assist in preparing students for careers in professional selling, and support the department in strengthening the sales program. The next meeting of the council will take place on February 27.
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