Department of
Marketing
Location Location & Hours
Address, RBA 307
M-F, 8am-5pm
Map
Contact
e-mail send e-mail
Phone 850/644-4091
Personnel personnel

About Us

Welcome to the Department of Marketing – home to the most interesting, challenging, and important topics in business education. Our programs in Marketing and Multinational Business offer a challenging curriculum designed to prepare students for exciting careers in a variety of marketing fields. Students in our Marketing program can focus in either Service Operations or Professional Selling. Students in our Multinational Business program learn a foreign language and spend a semester studying abroad to explore marketing and business operations in different cultures. Our MBA courses focus on applied industry topics and encourage students to understand the challenging marketing issues of today. Our doctoral program stresses both the theoretical and the applied nature of marketing, and it boasts one of the highest student publication rates in the nation. Our faculty has won several prestigious teaching awards and produces research at a rate that places us among the top five most productive faculties in the nation. In short, through our world-class programs and faculty, we pursue excellence and innovation in the classroom, in our research, and in our service to students and the community at large.

Marketing Department Mission Statement

Our mission is to educate the next generation of marketing, operations, supply chain, and multinational business professionals in an atmosphere that values innovation, excellence, and integrity. We recognize that this is a multifaceted effort consisting of quality scholarly research, innovative curriculum, and active participation in the broader community of our profession and society.

Marketing Department Core Values

In support of our mission, we embrace several core values:
  • We value innovation in teaching and research, and constantly strive to push the boundaries of marketing theory and practice. We constantly seek new opportunities to disseminate marketing knowledge to our students, colleagues, business professionals, and society.
  • We value excellence in all that we do, and continuous improvement to ensure that we do not become complacent.
  • We value integrity in our interactions with colleagues, students, and the community at large. We seek to act in accordance with the highest standards of professionalism at all times.
  • We value collegiality and strive to be a supportive community of scholars and colleagues. We ensure that our commitment to each other and our mission remains strong.

About the Marketing Department

Relative to other marketing departments around the world, ours is unique in terms of composition and focus. In addition to faculty in the traditional areas of marketing and consumer behavior, our department also houses faculty in operations management, operations research, supply chain management, and multinational business operations. In most colleges of business, these faculty groups reside in separate departments. Our ability to leverage the synergies among these academic areas is a key competitive advantage and strength for our department.

In addition, most of our faculty (regardless of academic area) have a scholarly focus in services marketing or service operations management. This is also a key strength of our department in that our services focus coincides with the thrust of our nation's and state's economies, virtually all of the placement opportunities for our marketing graduates, and a growing scholarly interest in the interdisciplinary nature of services.

Our department's strategic plan leverages our key strengths in interdisciplinary synergy and services focus to develop more robust teaching, research, and service opportunities for our faculty, students, and community. Specifically, our strategic thrust is based on the growing importance of services science - an interdisciplinary approach aimed at improving operations, performance, and innovation in the service industries that dominate our nation's economy. As a field of study, services science fosters a broad perspective that includes research from marketing, operations management, engineering, economics, law, technology, and human resources to tackle the problems of service quality, productivity, efficiency, and innovation that plague service industries around the world. A number of leading universities - including Ohio State, Carnegie Mellon, Penn State, Maryland, North Carolina State, and Arizona State - have taken steps to emphasize services science in their research and curriculum. We plan to utilize FSU's interdisciplinary strengths to pursue services science programs that will benefit our students, our faculty, and our economy.