Department of
Marketing

Location Location & Hours
Address, RBA 307
M-F, 8am-5pm
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Contact
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Phone 850/644-4091
Personnel personnel

Careers in Marketing and Multinational Business

“What can I do with a degree in marketing?” is a question commonly asked by students.  In truth, a better question is “What can’t I do with a degree in marketing?”  Many people naturally associate marketing with a career in sales.  However, a career in marketing can involve more than selling (although sales is one of the most exciting and lucrative marketing careers available!).

Here are some resources to explore as you consider a career in marketing.  If you have any questions about marketing as a career, field of study, or as a way of life, please contact one of our advisors.

Common Marketing Career Titles

Account Representative
Advertising Executive
Art Director
Bank Officer
Brand Assistant
Brand Manager
Business Manager
Buyer
Circulation Manager
Claims Adjuster/Examiner
Commercial Artist
Consumer Affairs Specialist
Copywriter
Credit Manager
Credit/Loan Administrator
Customer Service Manager
Development Officer
Direct Mail Specialist
Distribution Manager

District Sales Manager
Employment Counselor
Event Planner
Financial Planner
Franchise Specialist
Fundraiser
Government Administrator
Grant Writer
Import/Export Manager
Insurance Agent
Internet Marketing Specialist
Inventory Control Specialist
Lobbyist
Management Trainee
Marketing Representative
Market Research Analyst
Marketing Field Coordinator
Marketing Planner
Media Buyer/Analyst

Merchandise Manager
Nonprofit Manager
Packaging Specialist
Product Analyst
Product Manager
Promotions Director
Property Manager
Public Relations Manager
Research Analyst
Retail Manager
Sales Agent
Sales Manager
Telecommunications Director
Telemarketing Representative
Trade Representative
Trade Support Representative
Traffic Coordinator
Urban/Regional Planner

 

Online Resources to Explore

Careers in Marketing (courtesy of USC)

U.S. Department of Labor, Occupational Outlook Handbook:

Advertising, Marketing, Promotions, Public Relations, and Sales Managers
Advertising Sales Agents
Business-to-Business Sales Agents
Claims Adjusters/Examiners
Economists and Market and Survey Researchers
Food Service Managers
Insurance Sales Agents
Loan Officers
Lodging Managers
Management Analysts
Meeting and Convention Planners
Public Relations Specialists
Purchasing Managers and Buyers
Sales and Related Occupations

Career Journal from the Wall Street Journal

Sports Marketing Careers

Marketing Careers and Job Profiles from About.com

BusinessWeek Career Center

Forbes Career Center