Careers in Marketing and Multinational Business
“What can I do with a degree in marketing?” is a question commonly
asked by students. In truth, a better question is “What can’t
I do with a degree in marketing?” Many people naturally associate
marketing with a career in sales. However, a career in marketing can involve
more than selling (although sales is one of the most exciting and lucrative marketing
careers available!).
Here are some resources to explore as you consider a career in marketing. If
you have any questions about marketing as a career, field of study, or as a way
of life, please contact one of our advisors.
Common Marketing Career Titles
Account Representative
Advertising Executive
Art Director
Bank Officer
Brand Assistant
Brand Manager
Business Manager
Buyer
Circulation Manager
Claims Adjuster/Examiner
Commercial Artist
Consumer Affairs Specialist
Copywriter
Credit Manager
Credit/Loan Administrator
Customer Service Manager
Development Officer
Direct Mail Specialist
Distribution Manager |
District Sales Manager
Employment Counselor
Event Planner
Financial Planner
Franchise Specialist
Fundraiser
Government Administrator
Grant Writer
Import/Export Manager
Insurance Agent
Internet Marketing Specialist
Inventory Control Specialist
Lobbyist
Management Trainee
Marketing Representative
Market Research Analyst
Marketing Field Coordinator
Marketing Planner
Media Buyer/Analyst |
Merchandise Manager
Nonprofit Manager
Packaging Specialist
Product Analyst
Product Manager
Promotions Director
Property Manager
Public Relations Manager
Research Analyst
Retail Manager
Sales Agent
Sales Manager
Telecommunications Director
Telemarketing Representative
Trade Representative
Trade Support Representative
Traffic Coordinator
Urban/Regional Planner |
Online Resources to Explore
Careers
in Marketing (courtesy of USC)
U.S. Department of Labor, Occupational
Outlook Handbook:
Advertising, Marketing,
Promotions, Public Relations, and Sales Managers
Advertising Sales Agents
Business-to-Business Sales Agents
Claims Adjusters/Examiners
Economists and Market
and Survey Researchers
Food Service Managers
Insurance Sales Agents
Loan Officers
Lodging Managers
Management Analysts
Meeting and Convention Planners
Public Relations
Specialists
Purchasing Managers and Buyers
Sales and Related
Occupations
Career Journal from
the Wall Street Journal
Sports Marketing
Careers
Marketing
Careers and Job Profiles from About.com
BusinessWeek Career Center
Forbes Career Center
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