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Phone:
(850) 644-7879
Office:
418 RBA
E-mail:
rlee3@cob.fsu.edu
Education: Ph.D., Washington State University
Curriculum Vitae:
Professor Lee's resume is available as an Adobe Acrobat PDF document.
Specialty: Multinational Business
Research Interests
new product development and introduction
marketing metrics
marketing strategy
international business
Selected Published Research
- Lee, Ruby P. and Jean L. Johnson (2009), "Managing Multiple Facets of Risk in New Product Alliances," Decision Sciences, 41 (1).
- Lee, Ruby P., Jean L. Johnson, and Rajdeep Grewal (2008), "Understanding the Antecedents of Collateral Learning in New Product Alliances," International Journal of Research in Marketing,25 (3), 192-200. View Article
- Lee, Ruby P., Qimei Chen, Daekwan Kim, and Jean L. Johnson (2008), "Knowledge Transfer between MNCs' Headquarters and Subsidiaries: Influences and Implications on New Product Outcomes," Journal of International Marketing, 16 (2), 1-31. View Article *
*The article was selected to receive the 2008 S. Tamer Cavusgil Award, which recognizes the article published in Journal of International Market in 2008 that has made the most significant contribution to the advancement of the practice of international marketing management.
- Citrin, Alka V., Ruby P. Lee, and Jim McCullough (2007), "Information Use and New Product Outcomes: The Contingent Role of Strategy Type," Journal of Product Innovation Management, 24 (3), 259-273. View Article
- Lee, Ruby P. and Rajdeep Grewal (2004), "Strategic Responses to New Technologies and Their Impact on Firm Performance," Journal of Marketing, 68 (October), 157-171. View Article
- Johnson, Jean L., Ruby P. Lee, Amit Saini, Bianca Grohmann (2003), "Market-Focused Strategic Flexibility: Conceptual Advances and an Integrative Model," Journal of the Academy of Marketing Science, 31 (1), 74-89. View Article
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Location & Hours
850/644-4091