Department of
Marketing

Location Location & Hours
Address, RBA 307
M-F, 8am-5pm
Map
Contact
e-mail send e-mail
Phone 850/644-4091
Personnel personnel
Leff Bonney Assistant Professor

Phone: (850) 644-9735

Office: 401 RBA

E-mail: lbonney@cob.fsu.edu

Education: Ph.D., University of Tennessee

Curriculum Vitae:
Professor Bonney's resume is available as an Adobe Acrobat PDF document.

Specialty: Sales and Customer Relationship Management

Research Interests
Entrepreneurial Behaviors of Sales Representatives
Solutions Marketing
Role of the Sales Force in Supply Chain Management

Current Projects
Market Opportunity Recognition in Market Orientation Research
Theoretical Dimensions of Demand Chain Management
Dynamic Rationality Theory and Solutions Oriented Firms

Selected Published Research
  • "An Application of the Investment Model to Buyer-Seller Relationships: A Dyadic Perspective," in Journal of Marketing Theory and Practice, (2007) 15 (4), (with Mark A. Moon)
Awards
2008 John R. Moore Graduate Teaching Award Finalist