Department of
Marketing
Location Location & Hours
Address, RBA 307
M-F, 8am-5pm
Map
Contact
e-mail send e-mail
Phone 850/644-4091
Personnel personnel
Chris Plouffe Assistant Professor

Phone: (850) 597-9235

Office: 403 RBA

E-mail: cplouffe@cob.fsu.edu

Education: Ph.D., University of Western Ontario (Ivey)

Curriculum Vitae:
Professor Plouffe's resume is available as an Adobe Acrobat PDF document.

Specialty: Sales and Customer Relationship Management

Research Interests
Personal selling effectiveness
Salesforce management and performance
Business-to-business marketing
Customer relationship management

Selected Published Research
  • “Customer-Directed Selling Behaviors and Performance: A Comparison of Existing Perspectives”. Journal of the Academy of Marketing Science. (Forthcoming – Plouffe, Christopher R., John S. Hulland and Trent Wachner)
  • “Exploratory Navigation and Salesperson Performance: Investigating Selected Antecedents and Boundary Conditions in High-Technology and Financial Services Contexts”. Industrial Marketing Management. (Forthcoming – Plouffe, Christopher R., Srinivas Sridharan and Donald W. Barclay).
  • “SOCO’s Impact on Individual Sales Performance: The Integration of Selling Skills as a Missing Link,” Industrial Marketing Management, (2009), 38 (1), 32-44. (Wachner, Trent, Christopher R. Plouffe and Yany Grégoire)
  • “Navigating Difficult Waters: Publishing Trends and Scholarship in Sales Research,” Journal of Personal Selling & Sales Management, (2008), 28 (1), 79-92. (Plouffe, Christopher R., Brian C. Williams, and Trent Wachner).
  • “Richness versus Parsimony in Modeling Technology Adoption Decisions: Understanding Merchant Adoption of a Smart Card-Based Payment System,” Information Systems Research, (2001), 12 (2), 208-222. (Plouffe, Christopher R., John Hulland, and Mark Vandenbosch)
Awards
2007 Overall Team Champion – National Collegiate Sales Competition (NCSC) – Team Coach for Washington State University
2007 Dean's Excellence Fellowship Award – College of Business, Washington State University
2006 Dean's Excellence Fellowship Award – College of Business, Washington State University
2006 Students' Award for Teaching Excellence – Highest teaching award, WSU Vancouver (all faculty, all Dept.'s)
2004 Excellence in Research Award, American Marketing Association’s "SalesSIG"