Department of
Marketing
Location Location & Hours
Address, RBA 307
M-F, 8am-5pm
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Phone 850/644-4091
Personnel personnel

Recent Faculty Research

Dr. Michael K. Brady

Clay M. Voorhees, Michael K. Brady, and David M. Horowitz, “A Voice From the Silent Masses: An Exploratory and Comparative Analysis of Noncomplainers,” Journal of the Academy of Marketing Science, (in press).

Michael K. Brady, Clay M. Voorhees, J. Joseph Cronin, Jr., and Brian L. Bourdeau (2006), “The Good Guys Don’t Always Win: The Effect of Valence on Service Perceptions and Consequences,” Journal of Services Marketing, 30 (2), 83-91.

Michael K. Brady, Gary A. Knight, J. Joseph Cronin Jr., G. Tomas M. Hult, and Bruce D. Keillor (2005), “Removing the Contextual Lens: A Multinational, Multi-Setting Comparison of Service Evaluation Models,” Journal of Retailing, 81(3), 215-230.

Clay M. Voorhees and Michael K. Brady (2005), “A Service Perspective on the Drivers of Complaint Intentions,” Journal of Service Research, 8 (2), 192-204.

Michael K. Brady, Brian L. Bourdeau, and Julia Heskel (2005), “The Importance of Brand Cues in Intangible Service Industries: An Application to Investment Services,” Journal of Services Marketing, 19 (6), 401-410.

Dr. Michael J. Brusco

Brusco, M. J., and Steinley, D. “Inducing a Blockmodel Structure for Two-Mode Binary Data Using Seriation Procedures.” Journal of Mathematical Psychology, (in press).

Brusco, M. J. “On the Performance of Simulated Annealing for Large-Scale L2 Unidimensional Scaling.” Journal of Classification, (in press).

Brusco, M. J. and Steinley, D. “Clustering, Seriation, and Subset Extraction of Confusion Data.” Psychological Methods, (in press).

Brusco, M. J., and Stahl, S. “An Algorithm for Extracting Maximum Cardinality Subsets with Perfect Dominance or Anti-Robinson Structures,” British Journal of Mathematical and Statistical Psychology, (in press).

Brusco, M. J. “A Repetitive Branch-and-Bound Algorithm for Minimum Within-Cluster Sums of Squares Partitioning.” Psychometrika, Vol. 71, No. 2 (June 2006).

Dr. Joe Cronin

Michael K. Brady, Clay M. Voorhees, J. Joseph Cronin, Jr., and Brian L. Bourdeau (2006), “The Good Guys Don’t Always Win: The Effect of Valence on Service Perceptions and Consequences,” Journal of Services Marketing, 30 (2), 83-91.

Michael K. Brady, Gary A. Knight, J. Joseph Cronin Jr., G. Tomas M. Hult, and Bruce D. Keillor (2005), “Removing the Contextual Lens: A Multinational, Multi-Setting Comparison of Service Evaluation Models,” Journal of Retailing, 81(3), 215-230.

J. Joseph Cronin, Jr., “Guru’s View: Looking Back To See Forward in Services Marketing - Some Ideas To Consider,” Managing Service Quality, Vol. 13, No. 5, 2005, pp. 332 – 337 (Invited).

Dr. Peter Darke

Darke, P.R., & Ritchie, R.B. (2006). The Defensive Consumer: Advertising Deception, Defensive Processing, and Distrust.  Journal of Marketing Research, (in press).

Darke, P.R., Chattopadhyay, A., & Ashworth, L.T.B.  (2006). The Importance and Functional Significance of Affective Cues in Choice.  Journal of Consumer Research, (in press).

Darke, P.R., & Chaiken, S. (2005).  The Pursuit of Self-Interest: Role of Self-Interest in Attitude Judgment and Persuasion.  Journal of Personality and Social Psychology, 89(6), 864-83.

Ashworth, L.T.A., Darke, P.R., Schaller, M. (2005). No One Wants to Look Cheap: Tradeoffs Between Social Disincentives and the Economic and Psychological Incentives to Redeem Coupons.  Journal of Consumer Psychology, 15(4), 295-306.

Darke, P.R., & Chung, C.M.Y. (2005). Effects of Pricing and Promotion on Consumer Perceptions: It Depends on How You Frame It.  Journal of Retailing, 81, 35-47.

Dr. Leisa Reinecke Flynn

Flynn, Leisa Reinecke and Dawn Pearcy, “Four Subtle Sins in Scale Development: Some Suggestions for Strengthening the Current Paradigm," International Journal of Market Research, (in press).

Goldsmith, Ronald E., Leisa Reinecke Flynn, and Wan-Min Kim, “Age And Gender Differences In Self-Image: A Cross-Cultural Study,” Journal of Social Behavior and Personality, (in press).

Koo, Win, Jerome Quartermain, and Leisa R. Flynn, “Effect of Perceived Sport Event and Sponsor Image Fit on Consumers' Cognition, Affect, and Behavioral Intentions,” Sports Marketing Quarterly, (in press).

Lafferty, Barbara A., Ronald E. Goldsmith, and Leisa R. Flynn, “Are Innovators Influenced by Endorser Expertise in an Advertisement when Evaluating a High Technology Product?” Marketing Theory and Practice, (in press).

Dr. Larry Giunipero

Giunipero, DeWitt, and Melton (2006), “Clusters and Supply Chain Management: The Amish Experience,” International Journal of Physical Distribution and Logistics Management 36 (4), 289-308.

Giunipero, Denslow, and El Tantawy (2005), “Purchasing/Supply Chain Management Flexibility: Moving to an Entrepreneurial Skill Set,” Industrial Marketing Management 34, 602-613.

Giunipero, Kishore, Chapman, and Clark (2005), “A Longitudinal Examination of JIT Purchasing Practices,” International Journal of Logistics Management 16 (1), 51-70.

Giunipero and El Tantawy (2004), “Securing the Upstream Supply Chain: A Risk Management Approach,” International Journal of Physical Distribution and Logistics Management 34 (9), 698-713.

Giunipero and Ketchen (2004), “The Intersection of Strategic Management and Supply Chain Management,” Industrial Marketing Management 33, 51-56.

Dr. Ron Goldsmith

Goldsmith, Ron and Ron Clark, “Global Innovativeness and Consumer Susceptibility to Interpersonal Influence,” Journal of Marketing Theory and Practice, (in press).

Goldsmith, Ron, Ron Clark, and Jim Zboja, “Status Consumption And Role-Relaxed Consumption:  A Tale Of Two Retail Consumers,” Journal of Retailing and Consumer Services, (in press).

Goldsmith, Ron, Ron Clark, and Elizabeth Goldsmith, “Extending the Psychological Profile of Market Mavenism,” Journal of Consumer Behaviour, (in press).

Goldsmith, Ron, Ron Clark, and Barbara Lafferty (2007), “Intention to Oppose Animal Research:  The Role of Individual Differences in Nonconformity,” Social Behavior and Personality, Vol. 35 (5).

Goldsmith, Ron and K. G. Pillai (2006), “Calibrating Managerial Knowledge of Customer Feedback Measures: A Conceptual Model,” Marketing Theory, Vol. 6 No. 2, 223-243.

Dr. Michael Hartline

Schwepker, Charles H., Jr. and Michael D. Hartline (2005), “Managing the Ethical Climate of Customer-Contact Service Employees,” Journal of Service Research, 7 (May), 377-97.

Marketing Strategy, 3rd Edition, O. C. Ferrell and Michael D. Hartline (Mason, OH: Thomson Learning/South-Western College Publishing), 2005.

“Congressional Attitudes and Perceptions of Business,” $100,000 Pfizer Foundation Grant, Pfizer Foundation, New York, NY (with Dennis Cradit).

Dr. Charlie Hofacker

Pillai, Kishore G. and Charles F. Hofacker (2007), "Calibration of Consumer Knowledge of the Web," International Journal of Research in Marketing, in press.

Hofacker, Charles F., Ron E. Goldsmith, Eileen Bridges and Esther Swilley (2007), "E-Services: A Synthesis and Research Agenda," Journal of Value Chain Management, in press.

Swilley, Esther and Charles F. Hofacker (2007), "Defining Mobile Commerce in a Marketing Context," Journal of Mobile Marketing, in press.

Murphy, Jamie, Charles F. Hofacker and Richard M. Mizerski (2006), "Recency Effects and Clicking Behavior," Journal of Computer Mediated Communication, 11(2), November.

Murphy, Janie, Charles F. Hofacker and Yves Racine (2006), "Testing Position Effects and Copy to Increase Web Page Visits," Information Technology & Tourism, 8(1).

Dr. Daekwan Kim

Calantone, Roger, Daekwan Kim, Jeffrey Schmidt, and S. Tamer Cavusgil, “The Influence of Internal and External Firm Factors on International Product Adaptation Strategy and Export Performance: A Three-Country Comparison,” Journal of Business Research, (in press).

Deligonul, Seyda, Daekwan Kim, Tony Roath, Erin Cavusgil, and S. Tamer Cavusgil, “The Achilles’ Heel of an Enduring Relationship: Appropriation of Rents between a Manufacturer and its Foreign Distributor,” Journal of Business Research, (in press).

Kim, Daekwan, S. Tamer Cavusgil, and Roger Calantone, (2006) “Information System Innovations and Supply Chain Management: Channel Relationships and Firm Performance,” Journal of Academy of Marketing Science, 34 (1) 40-54.

Bonner, Joseph, Daekwan Kim, and S. Tamer Cavusgil, (2005) “Self- Perceived Strategic Network Identity and Its Effects on Market Performance in Alliance Relationships,” Journal of Business Research, 58 (10), 1371-1380.

Kim, Daekwan, S. Tamer Cavusgil, and Roger Calantone, (2005) “The Role of Information Technology in Supply Chain Relationships: Does Partner Criticality Matter?” Journal of Business & Industrial Marketing, 20(4/5), 169-178.

Dr. Gary A. Knight

Knight, G. A and Daekwan Kim, "International Business Competence and the Contemporary SME," May 2006, under second review at the Journal of International Business Studies.

Knight, G. A. and S. Tamer Cavusgil (2005), "A Taxonomy of Born-Global Firms," Management International Review, 45(3), 15-35.

M. Czinkota and G. A. Knight (2005), "On the Front Line: Marketers Can be Part of the Solution in Combating Global Terrorism," Marketing Management, 14 (May/June), 33-39.

Brady, M., G. A. Knight, J. Cronin, G. T. Hult, and R. Hurley (2005), "Removing the Contextual Lens: A Multinational, Multi-Setting Comparison of Service Evaluation Models," Journal of Retailing, 81(3), 215-224.

Hult, G. Tomas, Robert Hurley, and G. A. Knight (2005), "Innovativeness and Capacity to Innovate in a Complexity of Firm-Level Relationships," Industrial Marketing Management, 34(3), 281-292.

Ruby Lee

Lee, Ruby P. and Qimei Chen (forthcoming), "The Immediate Impact of New Product Introductions on Stock Price: The Role of Firm Resources and Size," Journal of Product Innovation Management.

Citrin, Alka V., Ruby P. Lee, and Jim McCullough (forthcoming), "Information Use and New Product Outcomes: The Contingent Role of Strategy Type," Journal of Product Innovation Management.

Ginn, Gregory O. and Ruby P. Lee (2006), "Community Orientation, Strategic Flexibility, and Financial Performance in Hospitals," Journal of Healthcare Management.