Marketing Doctoral Program

Ph.D. Curriculum

The curriculum is structured into three areas: Analytical Tools and Research (TAR), Support Area, and Primary Area. Each of these areas is discussed in turn below.

Analytical Tools and Research Area (TAR) Requirements

The purpose of the sequence of research tool courses is to provide the student with the technical skills to write a dissertation and to conduct other high-quality publishable research in an area of interest. A minimum grade point average of 3.20 in the TAR area is required.

A minimum of fifteen (15) hours of course work is required based on the directives identified below. Again, the student is encouraged to work with his or her advisor to develop a set of tool courses that best fit the student's interests and objectives. In each case, this sequence of courses will be subject to approval by the Associate Dean for Graduate Programs as part of his/her responsibility in approving the student's overall program.

Marketing TAR Requirements

(1) All Marketing Doctoral students must take the following two courses:

  • MAR 5935 - Quantitative Methods I
  • MAR 6979 - Seminar in Marketing: Research Methodology

(2) In addition, you will choose nine (9) hours of coursework from the list below.
However, you can choose no more than three (3) hours from list 1.

List 1: (no more than 3 hours)

  • EDF 5432 - Measurement Theory I
  • EDF 5435 - Theory of Scaling
  • EDF 5449 - Survey Research Methods
  • EDF 6475 - Qualitative Methods in Educational Research
  • STA 5225 - Sample Surveys

List 2: (6 or 9 hours)

  • STA 5238 - Applied Logistic Regression
  • EDF 5409 - Causal Modeling
  • EDF 5410 - Nonparametric Analysis Applications
  • EDF 5411 - Factor Analysis
  • STA 5507 - Applications of Nonparametrics
  • STA 5526 - Nonparametric Statistics
  • MAN 6934 - Seminar in Management Research: Data Analysis
  • SYA 5407 - Advanced Quantitative Methods
  • STA 5707 - Applied Multivariate Analysis
  • EDF 5406 - Multivariate Analysis Applications - OR -
  • SYA 5406 - Multivariate Analysis Applications

Primary Area

The Primary Area requires eighteen (18) hours of graduate course work in Marketing. The courses are:

  • MAR 6575 - Seminar in Marketing: Selected Topics in Consumer Behavior
  • MAR 6828 - Seminar in Marketing: Elements and Integration of Marketing Strategy
  • MAR 6817 - Seminar in Marketing Management
  • MAR 6665 - Quantitative Methods II
  • MAR 6507 - Quantitative Methods III
  • MAR 6658 - Quantitative Methods IV

Each of these courses will trace development of thought in an area of marketing or analytics to its current state and provide the necessary knowledge to add to the discipline. A minimum of 3.20 overall grade point average is required in the Primary Area. The reading list of each course will consist primarily of original sources (i.e., journal articles and books) and coverage may be augmented by interpretive and integrative readings from textbooks. In addition, until a student is admitted to candidacy, a Directed Individual Study [(DIS) MAR 6918] project, to be submitted for publication to a refereed journal, is required.

The normal sequence of these courses is identified below:

 

FALL

SPRING

SUMMER

 

 

 

YEAR 1

 

 

 
  • MAR 5935: Quantitative Methods I

  • MAR 6979: Seminar in Marketing: Research Methodology

  • MAR6575: Seminar in Marketing: Selected Topics in Consumer Behavior
  • MAR 6665: Quantitative Methods II

  • TAR or Support Area Course

    MAR 6828: Seminar in Marketing: Elements and Integration of Marketing Strategy
  • MAR 6507: Quantitative Methods III

  • MAR 6919: Supervised Teaching

  • TAR or Support Area Course

 

YEAR 2

 
  • MAR 6658: Quantitative Methods IV

  • MAR 6817: Seminar in Marketing Management

  • TAR or Support Area Course
  • MAR 6918: DIS for Publication

  • TAR or Support Area Course

  • TAR or Support Area Course
  • GEB 6904: Readings for Examination

  • TAR or Support Area Course

 

YEAR 3

 
  • MAR 8964: Preliminary Examination

  • GEB 6904: Readings for Examination
  • MAR 6980: Dissertation
  • MAR 6980: Dissertation

YEAR 4
  • MAR 6980: Dissertation
  • MAR 6980: Dissertation
  • MAR 6980: Dissertation

  • MAR8985: Dissertation Devense


Support Area

The purpose of the support area is to develop an in-depth current level of knowledge of a particular area relevant to marketing. This level of understanding should provide the conceptual foundations and literature base for conducting high quality, publishable research in the field of marketing.

The Support Area requires a minimum of nine (9) hours of graduate course work including at least one doctoral level course, although additional course work beyond the minimum may be - and frequently is - required. A minimum grade point average of 3.20 in the support area is required.

Students work with the Marketing Doctoral Advisor and their Support Area Advisor to develop a sequence of courses constituting the support area. The course work of the support area and the entire program is subject to approval by the Marketing Doctoral Committee and the College of Business Associate Dean for Graduate Programs.

The Support Area of study may be in a field either outside of the department, but within the College, or outside of the College. In either case, those faculty members will "certify" the support area, e.g., Management, Psychology or Communications. The support area exam, when required, must be taken and passed prior to taking the primary area Exam. The Associate Dean for Graduate Programs and the Marketing Doctoral Advisor must be notified in writing by the Support Area Advisor of the student's successful completion of the support area.

For more information on the Marketing Ph.D. Program, please contact Dr. Mike Brady.