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Ph.D. in Marketing Frequently Asked QuestionsQ: What do you look for when you evaluate potential students? A: We choose to look at the "big picture" in evaluating applications. This means we look at traditional measures like GMAT, GPA (particularly undergraduate GPA), recommendation letters, and transcripts. But we're also interested in intangibles like fit with the program and placement potential. This is why we ask potential students to visit campus if possible and get to know the faculty and current students, as it helps us to evaluate the intangibles. Q: What are the minimum and preferred GMAT scores for admission to your program? A: The College of Business has a minimum GMAT requirement of 600. Typical marketing doctoral students, however, have GMAT scores that range from 650-750. For example, recent classes had average GMAT scores that ranged from 650-697. Q: I'm a non-native English speaker. What are the TOEFL or iBT requirements? A: The minimum score for TOEFL is 600 if the paper version is taken and 250 for the computer version. We also require that non-native English speaking applicants take the Test of Spoken English (TSE) in order to qualify for a teaching assistantship. Both the TOEFL and TSE exams have been combined into the new, internet-based TOEFL (iBT). The minimum score on the iBT exam is 100. Q: Do you admit students who start the program in the spring or summer semesters? A: No. Students in our program start only in the fall semester. Q: How many students do you recruit in a typical year? A: We recruit 2-3 new students each year so that our overall program size is approximately 10 students at any one time. Q: Do you have part-time or online options for the doctoral program in marketing? A: No. The doctoral program in marketing at FSU is full time and requires students to be in residence. Q: Do I need a postgraduate degree to apply? A: No. We have an option for students to enter directly into our program without a graduate degree. This option requires a year-long sequence of courses that we view as equivalent to a graduate degree. Q: How long does the doctoral program last? A: The FSU doctoral program in marketing is a four-year program. There are two years of coursework followed by two years of intensive research work, culminating with the dissertation. Q: What is it like to get a doctoral degree in marketing at FSU? A: Although we value teaching a great deal and help our students excel in this area, a Ph.D. in marketing is primarily a research-focused degree. We seek to prepare students to do high quality scholarly research in marketing and to place them in respected universities of their choice around the world. Q: What do you mean by "research in marketing"? A: Scholarly research in marketing is intended to answer relatively broad research questions about marketing phenomena. In this way, it is different than research that consulting firms might do for a specific client. You can read more about this kind of research in scholarly marketing journals like the Journal of Marketing, Journal of Consumer Research, Journal of Marketing Research, and Marketing Science. Q: What can I do to prepare for a doctoral program in marketing? A: Since our doctoral program is focused on producing research, the best thing to do would be to become familiar with the content and methods involved in the research process. You might start by looking at the materials on the DocSIG web site (http://docsig.eci.gsu.edu/). Be sure to check out the Who Went Where Surveys, as they give current and historical data on things like starting salaries, teaching loads, and research expectations for students entering the academic job market. A good place to start reading about relevant research methods is in the book Multivariate Data Analysis by Hair, Black, Babin, Anderson, and Tatham. You can read more about the book and get supplementary materials at http://www.mvstats.com/ Q: Can I get financial assistance? A: Yes. Each student admitted to the doctoral program in marketing gets a tuition waiver, assistantship, and stipend. The total financial package is worth approximately $35,000 for out-of-state students and $20,000 for in-state students. Total living costs are at least $15,000, including a healthcare supplement. There are also numerous fellowships available for potential students. You can read more about these fellowships and other financial opportunities available to doctoral students at the graduate studies web site: Q: I hear that your program has a reputation for producing minority graduates. Is this true? A: We have a very diverse student body at FSU and we're proud of it. Along these lines, we know of no other university that has produced as many minority doctoral graduates in business as FSU. We welcome applications from students of all ethnic and social backgrounds. Q: Do you waive the application fee for McKnight applicants? A: Yes, we do. Q: Where can I get more information about the FSU doctoral program in marketing? A: The best place to start is by contacting Dr. Mike Brady (mbrady@fsu.edu), our doctoral program director. For more general questions about graduate education in the FSU College of Business, contact Jennifer Clark (jsclark2@cob.fsu.edu) in our graduate programs office. Q: Where can I get more information about other doctoral programs in marketing? A: The American Marketing Association Doctoral Student Special Interest Group (or "DocSIG") is the best source for information about marketing doctoral programs. You can learn more by visiting their web site: http://docsig.eci.gsu.edu/. For more information on the Marketing Ph.D. Program, please contact Dr. Mike Brady. |
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