Department of
Marketing

Marketing Department
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Marketing Major

Program Overview:

1. Completing a concentration is NOT required. Students, if they choose a concentration, may select their marketing electives to complete one of the following concentrations.

Service Operations: Take MAR 4841 Services Marketing, and three marketing electives.

Professional Selling: Take MAR3400 Professional Selling, MAR 4403 Sales Management, MAR 4415 Advanced Selling Techniques, plus any one (1) other marketing elective. IF you are counting MAR 3400 as a General Business Breadth Elective, you must complete MAR 4403, MAR 4415 and two other marketing electives.

The Marketing major is a limited access program. To be admitted to the Marketing major, a student must meet the admission requirements for limited access programs in business. These requirements are described in a separate handout titled Admission Requirements for College of Business Limited Access Programs.

For more information on a Major in Marketing, please contact Michael Hartline Chair of the Marketing Department.