Marketing Doctoral Program

Marketing Doctoral Program

General Description

The Marketing faculty attempts to identify and add students to its program who are interested in and have the potential to pursue academic careers at leading universities and institutions throughout the world. It is the objective of the Marketing faculty to provide students with the training and experience that will permit them to pursue these academic careers. The curriculum is designed to accomplish this objective. However, attainment of the objective requires that each student admitted to the Doctoral Program make a commitment to:

(1) Achieve a broad awareness of the various issues that constitute the field of marketing and an integrative understanding of their relationships.

(2) Develop abilities to design and conduct empirical research that is publishable in the leading journals of the student’s primary interest area.

(3) Maintain a tradition of scholarship and a professional commitment to excellence in teaching and instruction.

Program Structure

The curriculum is structured into three areas: Primary, Support and Analytical Tools and Research (TAR). Each of these areas is discussed in turn below.

Primary area

The primary area requires eighteen (18) hours of graduate coursework in Marketing. The courses are:

  • MAR 6575 – Seminar in Consumer Behavior Theory
  • MAR 6828 – Seminar in Business-to-Business Marketing
  • MAR 6665 – Seminar in Structural Equation Modeling
  • MAR 6507 – Seminar in Discrete Mathematical Models for Marketing
  • MAR 6658 – Seminar in Customer Metrics and Choice Modeling
  • MAR 6817 – Seminar in Marketing Management

Each of these courses will trace development of thought in an area of marketing or analytics to its current state and provide the necessary knowledge to add to the discipline. A minimum of 3.20 overall grade point average is required in the Primary Area. The readings list for each course will consist primarily of original research articles from respected scholarly journals. In addition, a Directed Individual Study (DIS) will be completed in the spring semester of the second year and submitted for publication to a refereed journal.

The normal sequence of these courses is identified below:

  FALL SPRING SUMMER
First
Year		 EDF 5401: General Linear Model Applications
MAR 6575: Seminar in Consumer Behavior Theory
ISM 6979: Seminar in Philosophy of Science 		MAR 5935: Seminar in Consumer Behavior Methods
MAR 6828: Seminar in Business-to-Business Marketing
MAN 6933: Seminar in Research Design 		MAR 6665: Seminar in Structural Equation Modeling
MAR 6507: Seminar in Discrete Mathematical Models for Marketing
MAR 6919: Supervised Teaching
Second
Year		 MAR 6658: Seminar in Customer Metrics and Choice Modeling
MAN 6934: Seminar in Data Analysis and Interpretation
MAR 6817: Seminar in Marketing Management 		MAR 6918: DIS for Publication
Support Area 1
Support Area 2 		GEB 6904: Readings for Examination (6 hours)
MAR 8964: Preliminary Examination (0 hours)
Support Area 3
Third
Year		 MAR 6980: Dissertation MAR 6980: Dissertation MAR 6980: Dissertation
Fourth
Year		 MAR 6980: Dissertation MAR 6980: Dissertation MAR 6980: Dissertation
MAR 8985: Defense


Support area

The purpose of the support area is to develop an in-depth current level of knowledge of an outside area that is relevant to marketing. This level of understanding should provide the conceptual foundations and literature base for conducting high-quality, publishable research in the field of marketing.

The Support area requires a minimum of nine (9) hours of course work. Students work with the Marketing Doctoral Adviser and their Support Area Adviser to develop a sequence of courses constituting the support area. The Support Area of study may be in a field either outside of the department, but within the College, or outside of the College. Typical support areas for marketing doctoral students are in Social Psychology, Organizational Behavior, Strategy, or Quantitative Methods.

The support area exam, when required, must be taken and passed prior to taking the primary area Exam. A minimum grade point average of 3.20 in the Support area is required.

Analytical Tools and Research area (TAR) Requirements

The purpose of the sequence of research tool courses is to provide the student with the technical skills to write a dissertation and to conduct other high-quality publishable research in the area of primary interest. A minimum grade point average of 3.20 in the TAR area is required.

A minimum of fifteen (15) hours of coursework is required. Marketing doctoral students should plan to take the following five courses:

A minimum of fifteen (15) hours of TAR course work is required. Marketing doctoral students should plan to take the following five courses:

  • EDF 5401 – General Linear Model Applications
  • ISM 6979 – Seminar in Philosophy of Science
  • MAN 6933 – Seminar in Research Design
  • MAN 6934 – Seminar in Data Analysis and Interpretation
  • MAR 5935 – Seminar in Consumer Behavior Methods

For more information on the Marketing Ph.D. Program, please contact Dr. Mike Brady.

The Marketing Doctoral Program Credo

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